Steel Owl Productions was founded in 2014 by Elisabeth Garson, Creative Director. Her work focuses on blending experiences with advertising and learning, and caters to corporations, museums, products and training. In short, Steel Owl Productions seeks to work with companies that are looking to showcase their work via real-life experiences. She's developed her own independent locations and events, and has developed interactive experiences for the museum industry, training industry and Fortune 500 companies.
In addition to creating experiences, Garson has won several awards, authored two books and has given dozens of seminars at conferences throughout the country. She’s also worked with educational institutions to instruct students on escape room creation, and leads a members-only, industry experience group.
Prior to Steel Owl, Garson worked in Advertising and UX (user experience) for 20 years as a Creative Director, with a focus on branding and experience. Her clients included large companies (Comcast, Xfinity, Advanta, The Franklin Mint) as well as medium sized businesses and start-ups. From craft beer…to cable TV — all of Garson’s creative work explored consumer experience, from the perspective of targeted audience research. This knowledge acted as the primary building block for the Steel Owl business model, including game development, company branding, and puzzles to create player engagement.
In addition, she created several team-oriented events, and experiences in the Philadelphia area including the sold-out “Dating Game Live” (set up like the 1980s show) and a sold out “Happening Event” where participants purchased tickets to something that was happening (but they didn’t know what it was). She was the co-creator of an independent short film that created outlandish experiences for unsuspecting deliverymen. She’s also the developed The Philadelphia Arts Market concept for the City of Philadelphia, which is still in the process of development, and on-hold for the moment.
Over the years, Garson’s endeavors have attracted press from The Philadelphia Inquirer, CBS 3, NBC 10, ABC 6, KYW News Radio, Time Magazine and dozens of others.